Back to school is just around the corner and does not come alone, but accompanied by his faithful companion, the overwhelming expense of buying textbooks.
Enough to start trembling, but also the best incentive to look for ways to save. In recent times online shopping seems to have become the ideal choice, but is it true that and save more?
The book that takes all summer topping the bestseller lists in online stores like Amazon is the text. And causing severe palpitations in families who are preparing to face the expense that is coming.
According to a study by the OCU, this course acquire books whopping cost us between 215 and 230 dollars per student, depending on the list provided by each center. But according to the same study we can save up to 25% in the total price. Not the same buy in a large area in a digital store or bookstore.
For some time now the price of textbooks suffered a deregulation (new legislation was developed, the 10/2007). Unlike textbooks Child and School, which by law come with a fixed price and a maximum discount of five percent marked, in the books of primary and secondary schools the price is free: the publisher marks a transfer price the agent and it is these agents who decide at what price to sell, but with the prohibition of discount on that price.
Transfer prices that are negotiated individually, maximum discounts, free to load the margin that everyone wants … and in the case of primary and secondary, the possibility of making gifts rather than discounts. And each year are different: gift certificates, discounts on stationery and other products, etc.
If you only look at the price, the superstores are your choice
Its no wonder that competition is fierce in a sector that turnover in the 2014-2015 school year $ 748.64 million, according to a report by ANELE, the National Association of Publishers of Books and Teaching Materials.
As we have said all sources buy textbooks is cheaper in supermarkets, more interested in attracting the buyer at point of sale to end by acquiring other products. In addition, as is not always easy to find all the books in one trip, the buyer has to visit the store several times, with the consequent temptation to buy there a week or acquire other related products Back to School. In short, they prefer to sell cheaper, even lose money with text, whether in return gain on the other.
Eduardo Martn Prieto, the price comparison in text Save on Books : “The textbook market is highly competitive, but not as lucrative as it might seem. There are many online stores that lose money with the text, but if you have a good experience you’ll end up buying back all the material on the Back to School. Such sales tend to increase customer loyalty in the end.”
Buy online: more than saving money, you save time and effort
Amazon sources consulted point out that more and more families who buy online textbooks and the price and convenience are the main factors behind this change. According to a survey of Amazon to more than 2,000 families conducted in 2015, 39% of peoples buy their books online text, being the locals the most buy: up to three times more than the average, and according to data from the same survey, up to 55% of respondents selected price as the main reason why choose to buy textbooks online, a price which also takes into account the savings in travel for get books.
For small booksellers like Esther Gomez, owner of the Codex Great bookstore and more than fifteen years of experience in the sector, the large surface really does not sell cheaper, “because our customers have realized that they do not solve them all problems, they have to make more than one trip and at the bottom end up spending more or less the same”. For the bookstore the real competitor is the online bookstores : “Every time have more supply, prices that we cannot compete, to send free …”
What price is the only factor that counts?
“Economically, the customer will always pay off buying from an online store” he admits Esther Gmez, “because a small shop cannot play with profit margins or negotiate with the same capacity with publishers”. Although putting their buts: “If the online store can take wrong in solving the problem months and here we solve it instantly. We face. In addition to online shops you have to give everything and not fail to mark the ISBN, and we instead make sure that book that the school has commissioned. We have direct communication with the schools we work with and if we have questions call to ensure”.
Amazon boasts that offers a search engine that allows ISBN parents find books for each course without errors and buy them at a click (now claim to have 23,000 books from different primary). In addition, “customers can buy everything you need for the return of their children to the classroom in one place, from books to backpacks, shoes, study tables, portable or educational tablets and even packs of crackers for a snack.”
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Eduardo Martn Prieto, of Save on Books, this shift is due “to striking savings and comfort that technological barriers that are facing the user. That’s where our personalized service tries to jump the digital divide, between the windows of the online purchase and more individual help, “she tells us.” Wetry to give the hand to cross the bridge with custom directions. For example, if you’re going to then buy school supplies, you should choose this option … or if you go on vacation, this online store before you serve. “
For small booksellers opportunities remain, however. Esther Gomez tells us that many of the last – minute purchases are made in small bookstores: “books more minority publishers or the school last minute requests are harder to find”. From Amazon we confirm that up to 26.6% of parents had to resort to online stores midcourse to buy textbooks as last-minute solution.
“Unlike what many believe, the Internet is not a market segment built on the model winner takes it all” , we have from Amazon.” On the contrary, there are chances for everyone because it is a market segment that It is growing rapidly. The more options, the better. This benefits customers. They choose, they send. “
Eduardo Martin Save on Books “market of textbooks had long been stagnant, really has not been much progress. The most novel was to go to department stores and will seek them books. But all that has changed a lot. “
Precisely a new option has appeared in recent years: the schools. Increasingly the APA and holders of schools who decide to sell textbooks in the school itself. And every season is the same: they are small booksellers who complain that these associations have entered the field, something they consider unfair.
But leaving aside the ethical issue legally these associations and colleges may do so provided they are enlisted in the Tax Agency and comply with certain tax requirements.
The centers argue that provide this service for convenience. To provide parents the task of buying without having to walk through bookstores and shopping centers with a list in hand. With this option offering that list does not get to leave school and before school starts, each family will have the assurance that they will deliver all the books and that they will be just the elect.
But the union accused booksellers to offer textbooks cheaper than in bookstores, something that leaves them out of the market unable to compete with their practices.
“The school is selling the book to cheaper than buy or parents.” Recounts Esther Gmez. According to this bookstore, schools and PTAscan get better prices by the distributors. “At the dealer is more interested in books directly serving the college bookstores apportion the area, save on delivery costs. In addition there is no school to stop paying the dealer, but not so with all small booksellers: you may want to return a receipt, take months to pay …”
In short, the market for textbooks is a free market, full of attractive offers where the consumer has the freedom to decide what and where to buy and where the price variable is also measured by the comfort and avoided many trips and problems.