The internet is the world’s marketplace, which means that whatever size of business you’re running you’ll be missing out on customers if you’re not online. Whether you have your own online shop or start out with an eBay store design, selling online is becoming a necessity and not an option.

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Even if you’re not selling physical products over the net, it’s important that people can find your business and have some idea of the services you offer via the internet. So what are the key things you need to ensure you’re well represented in the online world?

The Importance of Store Design

For people selling physical products, the internet presents a massive opportunity. But if you’re to succeed at selling online, it’s vital to have a well-designed store with great Branding and marketing which a Branding Agency found at sites like http://www.reallyhelpfulmarketing.co.uk/services/brand-development-gloucester/ who will be able to help you as they are experts in their field. Customers aren’t tolerant of sites that are badly designed or hard to navigate. Designing a shopping site from scratch may seem daunting, but there are alternatives. You can choose to start out using an existing marketplace site as a portal. Amazon Marketplace or eBay are popular options that allow you to get started in e-commerce with minimal set-up costs.

These won’t have to be just for physical products in future, either. Amazon has already launched a marketplace for local services in the US that is likely to spread elsewhere if it takes off.

Using a portal site, however, can make it hard to get your products to stand out. You can gain an edge by having your own store design within sites such as eBay.

Finding Customers

Having a smart store, of course, is no good if people can’t find it. You need to ensure that your online shop is optimised so that it shows up in search results. This is an ongoing process, as the main search engines – Google in particular – regularly update their algorithms to take account of changes in habits and technology.

For example, mobile-friendly sites are prioritised, and recently Google started to reward sites that are geared towards local customers. This allows people to search for and find shops or restaurants, for example, in their local area.

The web therefore becomes an extension of your marketing strategy even if you’re not actually using it to sell products directly.