The choice of images to be included in a website is a task to be carried out with the utmost care. Gone are the days where you assemble pages with tons of text leaving for last the photographic matter. Eventually the client would have rummaged in the depths of his hard drive to put together an endless series of JPEG files that met usually these requirements …
- Lowest quality resolution
- Little information value
- High percentage of almost identical files
- Blurred or out of focus
- Zero emotional value
All this does not constitute a problem because those were the years of the fantastic gallery. The photo galleries in websites without delay all the shots showing a very small preview that was supposed to entice the user to open each file individually. In the best case, you could move forward with the arrow ending up on time without realizing it to start the tour again in a hellish loop.
Today we have made some progress although there is still someone who minimizes the question “photos for the website.” A couple of photos, huh you never will! I take from the PC and I’ll send you!
The spread of smartphones and the ability to shoot at any time capturing objects, people and random foods have changed the approach to photography.
No longer an elitist world of safari and war reporting, but a parallel universe explored from any iPhone with pastel-colored photographic filters
Why Treat The Photographic Material Of The Website?
The problem of choosing the photographic material is perhaps still tied to its conception. The photos are sometimes perceived as the child element, a surplus that you can do without, especially in a web project that is moving its first steps online. The images however are not simple files to upload to the site to improve it, but make up its backbone. Photographs must be chosen with the same care with which you review the text portions especially now that chases navigation experience devoted to simplicity. A modern website with stunning images and non-invasive texts allows for consultation, by a child. Despite not understanding a word, it will get through guided only by the figures.
The photographs also define the personality and character of the site uniquely differentiating it from the multitude of offers that populate the web. In fact, it is vital to build online their identity and what better way to do that than to start from the realization of the photographic material. For this reason download photographs in stock from other sites is not always the best choice. The photos that you can buy online are now made respecting the highest quality standards, but they lack the local character and that practicality are indispensable for any project. The images are also useful to highlight the target audience. I understand the cultural melting pot, but unfortunately, we are still far from multi-ethnic representations in various economic sectors. That’s why some photos that we find on the net are not too accurate and do not give any concrete contribution to the site’s communication project. One might even say that contribute amiably smear effect.
Invest On Your Hero Image
In web design, it is commonly spoken of Hero Image to define a specific large banner, which usually occupies the top and middle of the page. That photo, present in the vast majority of sites, it’s over to become a modern communication standards. With the knowledge that you have only a few seconds to capture the user’s attention when entering a website, it’s a good investment to cure the cover photo. The image usually gives an overview of the content, visual input to make it clear to the visitor if it is in the right place.
Once you identify the photographic subject of the section that deals with the hero image, it is important to associate it with a text or a call to action. neuromarketing studies have shown how the brain processes information differently depending on their position. Therefore, the location of the text and graphics must not be random. For example, usually you are used to place the text to the right of the photograph with the focus on the left.
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What Kind Of Images To Use In A Website?
As the design of websites is constantly changing also the artistic direction of photography is changing. Honoring a photographic trend allows you to be more incisive, especially in contexts where competition hardly gives any space. Keeping up with the times is viewed positively by consumers especially when the industry has to do with technology. Deposit photos has compiled what is assumed to be the photographic trends that can thrive in 2017. Locate the nearest stylistic choices to your profile might be a good starting point for a modern photographic material with a strong emotional character and identity.
Welcome back to the 90s!
Your potential audience is made up of born in the 90s. They have become great and express online their consumption choices. As their parents idealized the 60s, they will love everything that will cover them their childhood. This means images in Polaroid-style, spontaneous and lots of color photos.
Emotions in motion
Password: Spontaneity! They banned the photographs made at the table in favor of a search that immortal those glimpses of real life that are full of social message boards.
The Great Race to technology seems unstoppable. From the internet of things to new VR devices all over the world around us, it seems to attack the spatial boundaries to approach them and cancel them.
With a photograph can convey a message and, if channeled in the right direction, from simple promotional campaign can germinate and become aware. In 2017, the communication campaigns will continue to walk the road of diversity to give voice to minorities that are often not represented. An authentic photograph provides an overview of today’s world without filters through representations of different ethnic groups, cultures and sexual orientations.
With the latest statements of Elon Musk and the success of the project of NASA, Moon, Mars, and the rest of the cosmos seem not so far. Images of galaxies and nebulae accompany the new man businesses representing a progress imagery that repeats the challenge to shift the limits.
Photographs like looking for symbols and metaphors, the life of inanimate objects speak for themselves. Sometimes just the image of everyday objects to tell a story in the best way. The search for authenticity with the explosion of color trigger a new pop art visual impact viral.
Minimalism and landscapes
The visual research reflects stereotypes and lifestyles that operate always chasing. Today we talk about simplicity recalling a relationship with nature or sometimes building it from scratch. Panoramic desolate and austere Nordic Noir that contrast to the chaos of urban centers from which man escapes to search for its true self.
The use of photographs taken by drones is emerging in various fields. So not only breathtaking views to be allocated to those who work in tourism, but innovative solutions unthinkable until very recently to play with new points of view and angles.
Photography as a simple background image to communicate a message or a payoff in artistic and personal way. In 2017, this trend will explode by combining macro details of the real world and elevating them to design objects.
Representing the world through the eyes of the new generations need to build a communication bridge. The Post-Millennials have grown up in an ultra-digitized environment where technology is a fact and not a weapon to fight the insecurity due to the crisis affecting the West.
With your hands
The 2017 is also the year of customization, the handmade items, sustainability and tradition. While consumerism and mass production still dominates a large share of the world it rediscovers the philosophy of Do It Yourself. The photographs reflect this trend immortalizing small shops, artists and artisans who carry out their passion.
The images on the website are therefore a crucial part of the entire communication project. Do not miss an opportunity, carefully selects the photographic material to enhance the perception of your brand, to convey a message, to increase conversions of your prospects.