20 Apr What makes a good marketing strategy
Marketing Strategy is a long term, forward-seeing approach and a global game plan of any industry or any company with the primary purpose of achieving a sustainable competitive edge by knowing the desires and needs of customers. Marketing Strategy planning must take into consideration the key stakeholders in the company as well as the target audience and the corresponding response plan. A marketing strategy is used to reach out to and attract new customers, maintain customer loyalty, and respond to evolving customer demands.
There are various marketing tactics to be adopted for success but not all are suitable for every type of business. Most businesses use a combination of the above three marketing tactics for the development of the company’s brand image and for generating new leads. The success of the strategy depends on the selection of marketing tactics that best define the essence and goals of the company.
Marketing Strategy planning also involves identifying the potential pitfalls in the company’s current marketing mix and developing the countermeasures to overcome these shortcomings. It also takes into consideration the company’s future requirements and the ways to achieve those. Furthermore, a well-defined marketing strategy enables the company to address change requests promptly, develop new offerings, and respond to competitive situations and opportunities with agility. If you need support with a strategy for your marketing activities it is worth using the services of a Marketing Strategy Consultant such as Really Helpful Marketing