24 Oct What is a call to action, and why is it important in website design
A call to action or CTA is used in marketing and, in particular, on a website. It is essentially a prompt that is used to encourage users to take the action that you want to encourage them to take. This could be asking them to sign up for a newsletter or encouraging them to contact you to make their purchase. When working with a Web Designers Cork way, they will work with you to make sure that any CTAs that you use are purposeful. Here are some of the reasons it is important to use CTAs across your website.
Guide Behaviour – when attracting people to your website, you will want to try and guide the behaviour that you want them to take. A well-designed CTA profile can help to move customers swiftly along the buying journey.
Conversions – by making the most of CTAs on your website, you can help to convert website visitors into customers and customers into loyal users. Using specific CTAs such as “Buy Now” can help increase your chances of converting visitors into buyers.
Clarity – having a website that is clear and directs visitors as to what they need to do can also help to improve the buying journey. It can clearly lay out for them the process that they need to take to either acquire more knowledge or to make a buying decision.
Engagement – CTAs can also encourage people to engage with your content and with your website in a much more meaningful way. It can also encourage them to engage with your brand on other levels, such as signing up for your newsletter or following you on your social media channels.