06 Mar What to know about niche journalism
If you’re considering a career in journalism, then you should know that there are lots of different categories within the sector, not just the overarching categories of news, feature, investigative, and opinion journalism. There are many avenues you can go down to become an expert in your chosen specialism or niche.
What is niche journalism?
While journalism, broadly speaking, enables writers to report to the masses, the term ‘niche journalism’ refers to a specific type of journalism that focuses on narrower issues for a much smaller audience. But why has niche journalism taken off in the industry?
Why does niche journalism work?
With the rise of social media and online social networks at people’s fingertips, readers are becoming more attracted to information that is specifically relevant to them. And this ability to relate so directly to a piece of writing is what ensures loyal audiences and reliable subscriptions.
What are the pros of niche journalism for writers?
Furthermore, as niche writing is, well, so niche, you’re unlikely to have much competition in the field. Especially since you’ll be writing about something very particular that you’re passionate about. This might be art, fashion, kids, football… As a niche journalist, you can take your pick!
This keeps your work fun, and it means that you’re always going to get recommendations through word of mouth. Therefore, you may not even need to advertise to attract followers.
If you are interested in sports journalism courses to prepare you for a life writing about snooker, you’ll find relevant sports journalism courses at various colleges and universities, as well as online.
What will your niche subject be?
Ideally, you won’t even have to ask yourself this question as you should already know what you are most interested in, and your niche subject should be something you don’t need to research as you are already keeping up to date with it. It should be something you love, as it will be your passion for the subject that will help others with the same interests relate to you!
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